Pesaro, Benucci and Latti manufacture
Half 19th century,
Creamware decorated with the decal
In the 18th century a new ceramic material was introduced from England: the cream-ware. The trend established by this new product, inclined to imitate the porcelain, immediately conquered Europe both for the ductility of the clay, suitable to create different shapes at a lower cost compared to porcelain, and for the ivory colour, perfectly appropriate to the pureness and elegance characteristics of the Neoclassical style. The possibility to decorate directly the ceramic
surface without the glazing phase, that was necessary in the majolica process, allowed to the Benucci and Latti manufacture to reach an almost industrial level in the production of creamware vessels, successively decorated through the quick technique of the decal.